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Your home page is the very first page that someone will find when they input your domain name into their browser and press the enter key. Within seconds, they will form an opinion of you and your company. For that reason, make sure it is attractive, easy to read and easy to navigate. Simple is better. Use few colors and make sure that you do not use multiple fonts and font sizes as too much of any of these can make your site appear chaotic and unprofessional.
2. Vision or Philosophy.
Although this isn't a necessary page, I think it is really important, especially if you are trying to attract your ideal client. Write about your vision and mission, your overall philosophy when it comes to dealing with your customers or clients. This is the place to tell people about what is important to you, and the values you hold most dearly.
3. Product or service offerings.
Make sure that you have a page listing all of your product or service offerings as well as detailed descriptions or testimonials from satisfied users.
4. Articles.
Create a separate page where you can post your articles or those from others (used with their permission, of course). These pages are a wonderful resource for visitors.
5. Resources.
Provide a webpage for resources. You can include affiliate links to other products and services, books, links to informational websites and names of others who offer complimentary services or products. You can use this page to post interesting articles that others have written, thereby reserving the formal "Articles" webpage for your own articles.
6. Free offer or report.
Always provide some sort of complimentary article, report, or other offer to visitors. Make sure that you include all of your contact information on whatever you offer. If you don't have anything to offer, pay someone to write an article or special report for you, or ask someone if you can give away an article that they've written. Even though it will include their contact information, at least you are the one providing the information. By giving things away, you'll become known as someone who provides great resources.
