Content is the reason people register and attend your webinar, so without great content, either wonít get people to show up or you wonít get them to come back. Carefully select your topic/title/speaker based on your target audienceís interests and needs, as it relates to what your firm does. Generally speaking, webinars are intended to be educationalónot ďsalesyĒóso be sure that you create content that your audience finds helpful and valuable.
? At the signup or registration process, ask registrants to give their twitter handle and other contact information, so you can monitor what they are saying about your firm.
? Make sure that your team members regularly update posts related to the webinar, so your audience will remain connected with the event. Encourage your audience, so they become the part of the conversation.
Hold a specifically designed campaign drive for generating referrals. Satisfied customer are the best place to get more referrals for your webinar.
You can promote your webinar via social media. Post something related to your webinar continuously on social media, so your audience stays connected to your event.
? Marketing Automation to Reactivate Old Leads:
? Email to your subscriberís list:
Once you have recognized these leads, nurture them with follow up through various modes like emails, phone calls, e-newsletters, postal mails, etc.
? Embed your eventís recording on your official page, so your clients and fans can view and comment on it.
? Send reminder mails:
Communicating with your old leads helps build your credibility and revive them as your new prospecting leads for your product or services.
? Schedule your webinar properly:
When you remarket to your website visitors in your target audience, you can keep these prospects engaged with your brand and in your marketing funnel. Remarketing for webinars helps generate sales, whether it be online or offline.
great aid, because potential customers can view them as per their convenience.
Include Q&A sessions and other discussions as a perk for your membership sites. You can also organize paid Q&A sessions for your audiences with you or other experts associated with you.
It is really difficult to get an audience to be a part of your webinar. You always need to look for a topic from your niche that is trending to be able to capture the attention of a large audience. Do some research and look for customer problems. Be relevant and informative with your webinar topic to encourage more people to attend your webinar.