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False Search Results - Blackhat

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geekyone
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False Search Results - Blackhat


I've seen this quite often lately on many sites. They use search results displayed on a page in order to bring in searches for various words.

There are a few types of these pages.

One of them is actually often just blank pages saying zero results. These are most likely cached search results searched for previously. I would guess this would likely be done with Apache search and replace using regex to make a dynamic page as a static HTML page. I would hate to think of the implications of literally creating every one of those files.

Others are ad results masquerading as search results.

If they were to actually give me results that I am looking for I wouldn't care that much personally, but more often than not they don't.

What is your oppinion about this blackhat SEO technique to increase page ranks overall to your site?

Note: Just because I explained how this might be done does not mean I suggest you do it! Blackhat techniques are often only good for short term traffic. They alienate your user base, and cause your site to eventually be banned by search engines.

15-04-2008 09:11 AM
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ivenms
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RE: False Search Results


I don't believe on blackhat techniques. May be it help you to get traffic, but it last for very short time. Also your site reputation will be doomed because of this technique.

Search engines like Google is capable of finding real HTML or other static pages and they give higher priority for those pages. I experienced that and one of my static site always hold position on first page for many keywords. Unfortunately, I lost that site.. Sad


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15-04-2008 04:29 PM
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geekyone
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RE: False Search Results - Blackhat


I think that pages like this likely cause search engines to trust dynamically created pages a little less. While it is possibly to create dynamic pages in such a way to bring in more searches, doing so in a tricky manner is rather underhanded. It's important that legitimate web masters like ourselves continue to create content for users that they will want to see, and use good SEO techniques to keep those pages in the top results to ensure that users can find what they need. Unfortunately techniques such as this just make it harder for anyone to find what they need, or webmasters to get their legitimate pages found.
I think this technique might not be considered as blackhat if they were legitimate search results on the page for internal pages, or for affiliate pages. Also they should limit their script to display only searches that return results. An example of this would be tags. Often times on posting scripts there is the option to define tags. If you were to display search results for posts that contain the tag, then use an Apache search and replace regex on the URL, it would naturally allow search engines to crawl those pages. Then the people viewing that page might actually be searching for what you are displaying as results.
It actually appears that this forum might use a Apache regex for the urls in order to allow more search engines to crawl them.

15-04-2008 09:08 PM
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ivenms
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RE: False Search Results - Blackhat


geekyone Wrote:
It actually appears that this forum might use a Apache regex for the urls in order to allow more search engines to crawl them.


We made several changes on the forum script to make SEO compatible. But I don't think that it affect our search results much. Forums like digital point not using any seo mods and most of their pages are on top search results. The difference between them and us is PR.


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15-04-2008 10:25 PM
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geekyone
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RE: False Search Results - Blackhat


I know that Google doesn't care if you pass information to a script using things in the url such as ?, but some search engines still do. That particular modification probably helps you a lot more with the smaller search engines.

15-04-2008 11:05 PM
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ivenms
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RE: False Search Results - Blackhat


geekyone Wrote:
I know that Google doesn't care if you pass information to a script using things in the url such as ?, but some search engines still do. That particular modification probably helps you a lot more with the smaller search engines.


Our site traffic is from:

Google: 85%.
Other search engines: 7%.
Referring sites: 8%.

Most of the traffic is from Google.


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15-04-2008 11:30 PM
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TryUsOut
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Post: #7

RE: False Search Results - Blackhat


ivenms Wrote:
Forums like digital point not using any seo mods and most of their pages are on top search results. The difference between them and us is PR.


Don't worry Wink I can foresee that your forum would have its rightful place in the SERPs in the long run Smile


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16-06-2008 09:16 AM
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