? Embed your eventís recording on your official page, so your clients and fans can view and comment on it.
? You can also give a preview of your webinar on LinkedIn along with a blog around it, instead of directly promoting the webinar. You can also create sponsored updates and standalone ads to advertise on LinkedIn.

After making a comprehensive layout for your webinar, the next thing you should do is promote it. Using social media, Facebook ads and LinkedIn groups are examples of advertising platforms which you use for your marketing campaign. There is always an extra chance of capturing leads if you pay more attention to your promotional strategies and advertising.

? Send follow up emails:
? Educate your clients about your product:
Look at the things you should consider before organizing a webinar:

? You can share your upcoming events and webinar plans with your LinkedIn connections and groups. Post messages in your status, so your connections can learn about your webinar and register.

? Host a live webinar during product launch:
? Run a free promotional webinar:
? Allow time for Q&A:
? Conduct a live Q&A session:

? When to go for on-demand presentations:
? Q&A sessions:
Remarketing is used to recapture old traffic and prospects who have previously visited the website. Often it happens that people come and visit the website, but they leave the page without purchasing and interacting with you. Retargeting gives you the chance to connect with these customers, again by relevant advertisements placed on your social media, blogs and mobile applications.
? Increase the impact of your webinar content after the event:
? Create an agenda and stick with it:
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