Use the information gained from marketing automation to reactivate your old leads. Build a list in accordance to their purchase, activity level, website activity level, etc. This information will be helpful in reactivating your old leads.
? Take advantage of webinar handouts:
? Select the appropriate day and time for hosting a webinar:
? Q&A sessions:
? Send reminder mails:
Send them invites for your webinars or whitepapers. Send an email regarding it, and wait for their response on it.
? Create a landing page:
Try to make a convincing invitation to drive registration. Don't give them a reason to feel like your invitation is a corporate "fill in the blank" form. Target a specific segment and make a personal connection, so you can retain them longer.
? Set registration and attendee goals:
? Spread the word by blogging: