Once you have recognized these leads, nurture them with follow up through various modes like emails, phone calls, e-newsletters, postal mails, etc.
Remarketing is used to recapture old traffic and prospects who have previously visited the website. Often it happens that people come and visit the website, but they leave the page without purchasing and interacting with you. Retargeting gives you the chance to connect with these customers, again by relevant advertisements placed on your social media, blogs and mobile applications.
? Embed your eventís recording on your official page, so your clients and fans can view and comment on it.
? Increase the impact of your webinar content after the event:
Remarketing of your webinar helps reach your target audience, which earlier was a part of your list. It also allows you to create highly targeted and personalized campaigns to gain high attendance for your webinar.
Try to attract customers by offering them something in return for registering and attending your webinar. You can run a contest related to the webinar using social media.
? Market your webinars through social media:
Email is an optimal tool for getting more traffic, and segmenting is required for effective email marketing. Donít forget to send a thank you mail after the person signs up for your webinar, and after attending to make them feel that they are important to you.
? Develop great content: