To simply run a webinar, there are options available like GoToWebinar, GatherPlace, Freebinar, WebEx and many more. All you need to do is set a date for the webinar and send invitees a link to a sign-up page.
? You can invite people manually using the Invite more button under the Viewers section, which can be found at the bottom right of the page.
How to generate leads with a webinar
These paid Q&A webinar sessions can be held weekly or monthly with experts. Leave time for attendees to ask questions to build a quality relationship and fulfill the purpose of your session.
To gain the trust of an audience, you can conduct polls, measure the market and make adjustments according to demand. These polls will help gain feedback from your registrants about your products and services, and get important information to make decisions.
? You can also give a preview of your webinar on LinkedIn along with a blog around it, instead of directly promoting the webinar. You can also create sponsored updates and standalone ads to advertise on LinkedIn.
? Use marketing techniques to increase sales:
? Increase Conversion Rates:
Webinars also allow marketers to present live, as well as recorded webinars for their audiences. The major advantage of hosting a live webinar is that host can engage and interact live with the audience attending the webinar, and that will increase the chance of gaining leads. It gives attendees the possibility to ask questions, see live demonstrations, and take part in live polls.
All of the above help earn profits for your firm through webinars. Webinars helps speed up the process of transitioning prospects into leads and leads into loyal customers.
Nurture your leads by outbound marketing. Marketing automation also helps generate revenue by nurturing inbound leads through outbound marketing techniques.
You can involve sponsors in your webinars to make money from sponsored ads and announcements which run in between of your webinars. It can be very beneficial when you are attracting larger audiences through your webinars.
? Set registration and attendee goals:
The process of engaging your target audience has evolved very much with the advancement of technology and methods of promoting. Webinars are one of the most effective ways of engaging a target audience.
Email is an optimal tool for getting more traffic, and segmenting is required for effective email marketing. Donít forget to send a thank you mail after the person signs up for your webinar, and after attending to make them feel that they are important to you.
When planning, set registration and attendee goals to inspire you, and measurements should be taken accordingly. People registering for the
? Offer something special:
start on time. Itís equally important that you end on time as well. If your webinar is taking too much time, continue the webinar in your next sessions.