As soon as a person register for your webinar, send them a thank you mail and a confirmation mail. Sending this is not only good manners, but will also help get a confirmation from the registrant side.
Use mobile technology for your webinar, so your audience doesn’t have to go to their desktop to view the webinar. They can access it from anywhere. Maximize the impact of your webinar by using the best platform for holding live webinars.
Follow up emails can help you connect with whom you are targeting and generate a better ROI without spending much.
? You can efficiently customize your webinar page through available event themes, or by uploading videos associated with the webinar to gather more participants.
? Don’t forget to include twitter hash tags in pre and post emails sent to your participants, and encourage them to do the same.
? Drive campaigns to generate more referrals:
Include Q&A sessions and other discussions as a perk for your membership sites. You can also organize paid Q&A sessions for your audiences with you or other experts associated with you.
When you remarket to your website visitors in your target audience, you can keep these prospects engaged with your brand and in your marketing funnel. Remarketing for webinars helps generate sales, whether it be online or offline.
Email is an optimal tool for getting more traffic, and segmenting is required for effective email marketing. Don’t forget to send a thank you mail after the person signs up for your webinar, and after attending to make them feel that they are important to you.
Look at the things you should consider before organizing a webinar:
? Make sure that your team members regularly update posts related to the webinar, so your audience will remain connected with the event. Encourage your audience, so they become the part of the conversation.
Remarketing is used to recapture old traffic and prospects who have previously visited the website. Often it happens that people come and visit the website, but they leave the page without purchasing and interacting with you. Retargeting gives you the chance to connect with these customers, again by relevant advertisements placed on your social media, blogs and mobile applications.
Webinars are a lead generation tool today. Many businesses are taking advantage of webinars to convert their prospects into leads. They directly
Use the information gained from marketing automation to reactivate your old leads. Build a list in accordance to their purchase, activity level, website activity level, etc. This information will be helpful in reactivating your old leads.
Content is the reason people register and attend your webinar, so without great content, either won’t get people to show up or you won’t get them to come back. Carefully select your topic/title/speaker based on your target audience’s interests and needs, as it relates to what your firm does. Generally speaking, webinars are intended to be educational—not “salesy”—so be sure that you create content that your audience finds helpful and valuable.