? You can also give a preview of your webinar on LinkedIn along with a blog around it, instead of directly promoting the webinar. You can also create sponsored updates and standalone ads to advertise on LinkedIn.
If you are about to launch a product, hosting a live webinar for this could be very beneficial to promote the product with your attendees. Launch – week webinars can be a great way to introduce your product and you can give them free content, sell products or programs.
Webinar handouts offer the ability to share content directly to the attendees and absentees before and after the webinar.
Your audience is becoming mobile and sophisticated. They want new content, as well as new ways through which they can stick to the webinar. For this you need to revise your webinar techniques.
? Make a landing page:
If there is no need for a live event, you can use on-demand presentations for various big webinar concerns. One of the advantages is that it provides ease of content creation for subject matter experts, becaues they can record their portion online video at their convenience.
If you have a company blog, it can be the best place to announce your webinar. Through blogs, you can target your audience by discussing how to register for the webinar and the webinar content itself.
present their products and services to targeted groups, so they can generate interest in their brand and their audience can get some benefits from it.
? Embed your event’s recording on your official page, so your clients and fans can view and comment on it.
page. Use your company profile to promote this by updating statuses related to it.
? Customer engagement tool:
? When to go for on-demand presentations:
How to get traffic towards your webinar
? Create a compelling invitation:
? You can efficiently customize your webinar page through available event themes, or by uploading videos associated with the webinar to gather more participants.
? Have an attractive and efficient topic:
? At the signup or registration process, ask registrants to give their twitter handle and other contact information, so you can monitor what they are saying about your firm.
? Focus on your CTA:
Communicating with your old leads helps build your credibility and revive them as your new prospecting leads for your product or services.
Choose an appropriate day and time for hosting a webinar. Look for when you will receive the most traffic. To maximize the attendee rate, experiment with different days and time slots and learn the conversion and attendee rates.
? Reach Highly Targeted Audiences:
Today, many online businesses completely rely on webinars for reaching their target audience, brand recognition and generating new leads. Hosts can make use of social media to engage clients during the webinar itself.
How to take advantage of remarketing of your webinar