Send them invites for your webinars or whitepapers. Send an email regarding it, and wait for their response on it.
? Use Webinar tools:

? It is one of the best ways to get followers to your event. Encourage people to tweet their views and questions related to the webinar. Make sure you monitor the conversation and reply promptly.
Webinars help drive sales, generate leads and earn profits for the host. Webinars convert better than any other mode of sales. There are many ways of increasing your customer base, earning profits and make money from webinars, and these are explained below:
You can involve sponsors in your webinars to make money from sponsored ads and announcements which run in between of your webinars. It can be very beneficial when you are attracting larger audiences through your webinars.

? You can efficiently customize your webinar page through available event themes, or by uploading videos associated with the webinar to gather more participants.
Remarketing really works because it provides the opportunity to convert your prospects into leads, increase your brand searches and increase effectiveness of search engine optimization. Remarketing allows you to provide relevant advertisements to a targeted group.

? When to go for on-demand presentations:

start on time. Itís equally important that you end on time as well. If your webinar is taking too much time, continue the webinar in your next sessions.
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