Remarketing attracts previous leads to your webinar, which helps prevents losing leads. It also increases the chances of conversions, because previous visitors provide a high potential of conversion.
? Send an email:
Nurture your leads by outbound marketing. Marketing automation also helps generate revenue by nurturing inbound leads through outbound marketing techniques.
? Conduct a live Q&A session:
? Donít forget to include twitter hash tags in pre and post emails sent to your participants, and encourage them to do the same.
? Create a landing page:
? Create an agenda and stick with it:
Provide a short video to describe the benefits and what people will learn through your webinar. You can put it on your website, social media, blog and emails.
? Reach Highly Targeted Audiences:
? If your business has a group on Facebook, make use of this group to post specifics of the event along with the link to the registration
Remarketing is used to recapture old traffic and prospects who have previously visited the website. Often it happens that people come and visit the website, but they leave the page without purchasing and interacting with you. Retargeting gives you the chance to connect with these customers, again by relevant advertisements placed on your social media, blogs and mobile applications.
? Create a compelling invitation:
It is really difficult to get an audience to be a part of your webinar. You always need to look for a topic from your niche that is trending to be able to capture the attention of a large audience. Do some research and look for customer problems. Be relevant and informative with your webinar topic to encourage more people to attend your webinar.