To simply run a webinar, there are options available like GoToWebinar, GatherPlace, Freebinar, WebEx and many more. All you need to do is set a date for the webinar and send invitees a link to a sign-up page.
Your audience's time is valuable, so be sensitive to it and honor the time constraints that youíve advertised for your webinar. While itís not uncommon for many webinar attendees to arrive late, itís still best to
? Why you should use a webinar:
As soon as a person register for your webinar, send them a thank you mail and a confirmation mail. Sending this is not only good manners, but will also help get a confirmation from the registrant side.
Hold a specifically designed campaign drive for generating referrals. Satisfied customer are the best place to get more referrals for your webinar.
? It is one of the best ways to get followers to your event. Encourage people to tweet their views and questions related to the webinar. Make sure you monitor the conversation and reply promptly.
? You can also give a preview of your webinar on LinkedIn along with a blog around it, instead of directly promoting the webinar. You can also create sponsored updates and standalone ads to advertise on LinkedIn.
? Q&A sessions:
The tips above help easily market your webinar through various social media platforms.
How to generate revenue from a webinar
For a webinar host, content and attendees are the biggest concerns whenhosting a webinar. Both host and attendees can be from anywhere on the globe for a webinar.
? Customer engagement tool:
? Market your webinars through social media:
? You can efficiently customize your webinar page through available event themes, or by uploading videos associated with the webinar to gather more participants.
? You can invite people manually using the Invite more button under the Viewers section, which can be found at the bottom right of the page.
? Take advantage of webinar handouts:
Hold a customer survey via email to learn if your previous customers are satisfied. The referrals generated by these customers proves to be solid leads, because they come from a customer who already has experienced your services and products.
An important promotion tactic is email marketing. Inform your subscribers or email list about the upcoming webinar at least seven days before you go live.
Use the information gained from marketing automation to reactivate your old leads. Build a list in accordance to their purchase, activity level, website activity level, etc. This information will be helpful in reactivating your old leads.
? Promote your webinar:
Remarketing of your webinar helps reach your target audience, which earlier was a part of your list. It also allows you to create highly targeted and personalized campaigns to gain high attendance for your webinar.
Highlight the topics that will be covered and let participants know when youíll be holding the Q&A portion of the webinar. Follow the agenda closely and stay on track. If you have more than one speaker, make sure they know when their turn is. Let the participants know who the moderator is. It is the moderatorís job to keep everyone on track, so make sure you choose the right person for the job.