To increase sales, retain your existing customers and attract leads, create a special offer to showcase in your webinar. Discounts and promotions are a proven tactic to boost sales. It is a common human tendency to be attracted towards anything that benefits them.

Use the information gained from marketing automation to reactivate your old leads. Build a list in accordance to their purchase, activity level, website activity level, etc. This information will be helpful in reactivating your old leads.

Traffic or the number of attendees for the webinar should be near or the equal to the limit of attendees allowed for the webinar. For getting targeted traffic towards your webinar, follow these steps:


Webinars are an online presentation that helps in easily showcase your products and services to your target audience. It also enables the host to show their affiliate products in a more efficient and engaging way.
? Use Webinar tools:
The best way to do so is by extending the reach and lifecycle of the content and getting it in front of attendees and non-attendees, alike. This will give you a second chance to reach registrants who didnít attended the webinar for any reason. It helps create high quality content for your webinar and makes webinar replay effective.

In many ways, a webinar is only as good as the tools you use to produce it. It starts with choosing the right webinar software. There are a ton of webinar tools out there to choose from and selecting the one thatís right for you comes down to capabilities, preferences and cost. Once you know what you need most from the software, choose the one that best aligns with your needs.
? Send an email:
? Embed your eventís recording on your official page, so your clients and fans can view and comment on it.

? Marketing Automation to Reactivate Old Leads:


If you are targeting global audiences, it is required to schedule your webinar during the right time, so the audience can enjoy a live webinar without any hassle.
Hold a customer survey via email to learn if your previous customers are satisfied. The referrals generated by these customers proves to be solid leads, because they come from a customer who already has experienced your services and products.
? Focus on your CTA:
? Offer something to attract your customers:

You can promote your webinar via social media. Post something related to your webinar continuously on social media, so your audience stays connected to your event.
There are millions of searches made every day about webinars, and all are different from each other. Now, itís your turn to finalize a topic that will be searched for greatly on the internet to increase the chances of a successful webinar.
You can promote your webinar via social media. Post something related to your webinar continuously on social media, so your audience stays connected to your event.
As soon as a person register for your webinar, send them a thank you mail and a confirmation mail. Sending this is not only good manners, but will also help get a confirmation from the registrant side.

? Take advantage of webinar handouts:


? Use the right tools and equipment:
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