Use the information gained from marketing automation to reactivate your old leads. Build a list in accordance to their purchase, activity level, website activity level, etc. This information will be helpful in reactivating your old leads.
? Promote your webinar:

? Use the right tools and equipment:
If you donít have an appropriate and attractive topic, it will become really hard to get people to attend your webinar. Select topics that are catchy and define your webinar, so people look for the webinar. While selecting a title, look for the most relevant keywords that can also be used in blogging about the webinar.

An important promotion tactic is email marketing. Inform your subscribers or email list about the upcoming webinar at least seven days before you go live.
? Webinar helps generate a massive following for your brand, and Google+ enables you to host on hangout for free.
How to make money with webinar advertising
? Create an agenda and stick with it:
Tips to make your webinar more successful
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