and think. Is this that easy to conduct webinar? Actually, no. Webinars take a lot more than what it looks. To make a successful webinar, you need to put in lots of efforts and strategies.

? Select the appropriate day and time for hosting a webinar:


? Create an informational landing page:
? At the signup or registration process, ask registrants to give their twitter handle and other contact information, so you can monitor what they are saying about your firm.
? Take advantage of webinar handouts:

? Send a Thank you email after registration:


? Offer something special:

People attend webinars for the quality content they will be receiving from it. Donít dedicate your entire webinar to promoting your product and services, rather provide your audience with top quality content along with a relevant and targeted sales pitch at the end of the webinar.


? You can share your upcoming events and webinar plans with your LinkedIn connections and groups. Post messages in your status, so your connections can learn about your webinar and register.
? Focus on your CTA:

? Email to your subscriberís list:


present their products and services to targeted groups, so they can generate interest in their brand and their audience can get some benefits from it.

Look at the things you should consider before organizing a webinar:
Use the information gained from marketing automation to reactivate your old leads. Build a list in accordance to their purchase, activity level, website activity level, etc. This information will be helpful in reactivating your old leads.
Remarketing allows you to re-engage with visitors which are no longer active on your website. Remarketing helps regain your previous prospects and reduces losses.
? Registrants can resolve issues during a webinar:
webinar don't always attend the webinar. Adopt measures to convert these registrants to attendees.

Send reminder mails to registrants in order to remind them of the webinar. It will allow them to schedule their work accordingly and would help you get the maximum number of people for your webinar.

? Use Webinar tools:
and think. Is this that easy to conduct webinar? Actually, no. Webinars take a lot more than what it looks. To make a successful webinar, you need to put in lots of efforts and strategies.
An important promotion tactic is email marketing. Inform your subscribers or email list about the upcoming webinar at least seven days before you go live.
? You can also give a preview of your webinar on LinkedIn along with a blog around it, instead of directly promoting the webinar. You can also create sponsored updates and standalone ads to advertise on LinkedIn.

Remarketing is used to recapture old traffic and prospects who have previously visited the website. Often it happens that people come and visit the website, but they leave the page without purchasing and interacting with you. Retargeting gives you the chance to connect with these customers, again by relevant advertisements placed on your social media, blogs and mobile applications.
Use mobile technology for your webinar, so your audience doesnít have to go to their desktop to view the webinar. They can access it from anywhere. Maximize the impact of your webinar by using the best platform for holding live webinars.

Include Q&A sessions and other discussions as a perk for your membership sites. You can also organize paid Q&A sessions for your audiences with you or other experts associated with you.
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