Webinars are the cost effective alternative available for in-person meetings and allows firms to increase their reach to large target audiences. Webinars help nurture existing relationships, generate leads, drive sales, etc.
You can promote your webinar via social media. Post something related to your webinar continuously on social media, so your audience stays connected to your event.
Nurture your leads by outbound marketing. Marketing automation also helps generate revenue by nurturing inbound leads through outbound marketing techniques.
Webinars help drive sales, generate leads and earn profits for the host. Webinars convert better than any other mode of sales. There are many ways of increasing your customer base, earning profits and make money from webinars, and these are explained below:
Remarketing helps bring people to your sales pages which were at the conversion stage. It targets leads which remained unconverted. Another way is to approach leads who have already register for the webinar and attended it. It will help convert these leads in to clients.
While evaluating your webinar strategies, make sure that you take a fresh look at your approach for your webinar, and compare it with your old assumptions to ensure that you are going in the right direction, and it is advantageous to your webinar.
? Finalize a topic:
Remarketing attracts previous leads to your webinar, which helps prevents losing leads. It also increases the chances of conversions, because previous visitors provide a high potential of conversion.
You can also market affiliate products during your webinar and earn money by each sale made during the webinar. During the webinar, a presenter speaks on the decided topic and can give the sales page of the affiliate at the end.
Hold a customer survey via email to learn if your previous customers are satisfied. The referrals generated by these customers proves to be solid leads, because they come from a customer who already has experienced your services and products.
? You can also give a preview of your webinar on LinkedIn along with a blog around it, instead of directly promoting the webinar. You can also create sponsored updates and standalone ads to advertise on LinkedIn.
As soon as a person register for your webinar, send them a thank you mail and a confirmation mail. Sending this is not only good manners, but will also help get a confirmation from the registrant side.
? Create an informational landing page:
Webinars are a lead generation tool today. Many businesses are taking advantage of webinars to convert their prospects into leads. They directly
? Create a compelling invitation:
Content is the reason people register and attend your webinar, so without great content, either won’t get people to show up or you won’t get them to come back. Carefully select your topic/title/speaker based on your target audience’s interests and needs, as it relates to what your firm does. Generally speaking, webinars are intended to be educational—not “salesy”—so be sure that you create content that your audience finds helpful and valuable.