? Nurture your leads:
Use the information gained from marketing automation to reactivate your old leads. Build a list in accordance to their purchase, activity level, website activity level, etc. This information will be helpful in reactivating your old leads.
This analysis helps gett the list of qualified leads, which in turns helps gain information about these leads. It helps in lead nurturing.
Try to attract customers by offering them something in return for registering and attending your webinar. You can run a contest related to the webinar using social media.

? Choose a relevant topic:
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