PPC Tips

Hi all!

Just wanted to share some tips I advice some of my clients.

For PayPerClick campaigns, don't just rely on using top keywords for your PPC campaign - this is the reason why others are failing. Bidding on top keywords will yield you less as competition for these are stiff already. The technique here is opting for other long tail keywords that is more likely to yield specific results because specific searches on long tail keywords or phrases are the ones that usually convert. Those who employ such search are more likely to buy IMO.

PPC is a trial and error campaign for newbies. Always test the water before jumping in. Be cautious on how much you bid at first, weigh first what keywords convert in your niche after a test run so you will know what works and what doesn't. There are two ways of bidding - the agressive (high) and conservative (low). This will greatly depend on how much budget you are willing to put in.

You should also try out other PPC providers for more reach on your campaign and to test what PPC platforms works best for you.

What are your effective techniques for a better ROI on PPC? Share in guys!

To get more money from PPC, get more traffic and more click rates.

it is always better to place ads on the top part of the page. You can place the ads either in left side, or middle part of the page or in the right side. Since many sites are commonly placing ads on right side, use the other two parts for better click rate.

Experimentation in really a factor to be considered in PPC campaigns - on keywords, position of ads, bids, provider, etc.

Nice input buddy!

Experimentation in really a factor to be considered in PPC campaigns - on keywords, position of ads, bids, provider, etc.

Nice input buddy!

But who will spend money if they don't know the outcome of their business. No one invest on those sectors where they are not confident of getting profit.

PPCs like Adsense pay per impression too. So flooding a site with traffic can also help. You can also add incentives for clicking ads. It is a tough job to launch incentives for clicks.

you can not add any incentives for clicking ads, any ad company will ban you right away for that

and fake traffic will get you banned as well

Fake traffic does have its toll. PPC providers are now being more cautious and employ click fraud programs to protect their advertisers.