webinar don't always attend the webinar. Adopt measures to convert these registrants to attendees.
? Brand Awareness:
? Email to your subscriber’s list:
Remarketing of your webinar helps reach your target audience, which earlier was a part of your list. It also allows you to create highly targeted and personalized campaigns to gain high attendance for your webinar.
? If your business has a group on Facebook, make use of this group to post specifics of the event along with the link to the registration
Provide a short video to describe the benefits and what people will learn through your webinar. You can put it on your website, social media, blog and emails.
? Q&A sessions:
? Use the right tools and equipment:
? Send follow up emails:
How to generate leads with a webinar
Content is the reason people register and attend your webinar, so without great content, either won’t get people to show up or you won’t get them to come back. Carefully select your topic/title/speaker based on your target audience’s interests and needs, as it relates to what your firm does. Generally speaking, webinars are intended to be educational—not “salesy”—so be sure that you create content that your audience finds helpful and valuable.