Use the information gained from marketing automation to reactivate your old leads. Build a list in accordance to their purchase, activity level, website activity level, etc. This information will be helpful in reactivating your old leads.

Things you need to know before hosting a webinar


Highlight the topics that will be covered and let participants know when youíll be holding the Q&A portion of the webinar. Follow the agenda closely and stay on track. If you have more than one speaker, make sure they know when their turn is. Let the participants know who the moderator is. It is the moderatorís job to keep everyone on track, so make sure you choose the right person for the job.
When planning, set registration and attendee goals to inspire you, and measurements should be taken accordingly. People registering for the
? Set registration and attendee goals:

The best way to evaluate your topic is to conduct a live Q&A session. The audience gives their opinion about the topic you have selected and asks various related questions that will help you to create the perfect strategy for your webinar.
There are many strategies you can follow to generate leads with a webinar:
Hold a specifically designed campaign drive for generating referrals. Satisfied customer are the best place to get more referrals for your webinar.
? Take advantage of webinar handouts:
Your audience's time is valuable, so be sensitive to it and honor the time constraints that youíve advertised for your webinar. While itís not uncommon for many webinar attendees to arrive late, itís still best to
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