Content is the reason people register and attend your webinar, so without great content, either won’t get people to show up or you won’t get them to come back. Carefully select your topic/title/speaker based on your target audience’s interests and needs, as it relates to what your firm does. Generally speaking, webinars are intended to be educational—not “salesy”—so be sure that you create content that your audience finds helpful and valuable.
If you have a great product, then you can sell it by hosting a live webinar. If the host or presenter has complete knowledge of the product, then it’s a double advantage, because they can resolve any issues the registrants have with the product during the live webinar and build trust with the attendees.
? At the signup or registration process, ask registrants to give their twitter handle and other contact information, so you can monitor what they are saying about your firm.
? Ask your connections to join the webinar and recommend it in their network, so you can gain more signups. Keep your audience connected to your events through regular posts and updates.
? Send follow up emails:
? Webinar helps generate a massive following for your brand, and Google+ enables you to host on hangout for free.
Webinars also allow marketers to present live, as well as recorded webinars for their audiences. The major advantage of hosting a live webinar is that host can engage and interact live with the audience attending the webinar, and that will increase the chance of gaining leads. It gives attendees the possibility to ask questions, see live demonstrations, and take part in live polls.
? Make sure that your team members regularly update posts related to the webinar, so your audience will remain connected with the event. Encourage your audience, so they become the part of the conversation.
? Registrants can resolve issues during a webinar:
Remarketing allows you to re-engage with visitors which are no longer active on your website. Remarketing helps regain your previous prospects and reduces losses.
? Drive campaigns to generate more referrals: