The best way to do so is by extending the reach and lifecycle of the content and getting it in front of attendees and non-attendees, alike. This will give you a second chance to reach registrants who didnít attended the webinar for any reason. It helps create high quality content for your webinar and makes webinar replay effective.
Send them invites for your webinars or whitepapers. Send an email regarding it, and wait for their response on it.
? Embed your eventís recording on your official page, so your clients and fans can view and comment on it.
? Offer something special:
? You can share your upcoming events and webinar plans with your LinkedIn connections and groups. Post messages in your status, so your connections can learn about your webinar and register.
? Host a live webinar during product launch:
? Drive campaigns to generate more referrals:
How to re-examine your webinar strategy
? Marketing Automation to Reactivate Old Leads:
? You can also give a preview of your webinar on LinkedIn along with a blog around it, instead of directly promoting the webinar. You can also create sponsored updates and standalone ads to advertise on LinkedIn.
? Craft your copies:
? Select the appropriate day and time for hosting a webinar:
Webinar handouts offer the ability to share content directly to the attendees and absentees before and after the webinar.
? Conduct a live Q&A session:
Nurture your leads by outbound marketing. Marketing automation also helps generate revenue by nurturing inbound leads through outbound marketing techniques.
When planning, set registration and attendee goals to inspire you, and measurements should be taken accordingly. People registering for the
There are many strategies you can follow to generate leads with a webinar:
Remarketing helps bring people to your sales pages which were at the conversion stage. It targets leads which remained unconverted. Another way is to approach leads who have already register for the webinar and attended it. It will help convert these leads in to clients.
If you have a company blog, it can be the best place to announce your webinar. Through blogs, you can target your audience by discussing how to register for the webinar and the webinar content itself.
? Choose a relevant topic: