There are many strategies you can follow to generate leads with a webinar:
If you are targeting global audiences, it is required to schedule your webinar during the right time, so the audience can enjoy a live webinar without any hassle.
? Brand Awareness:
Communicating with your old leads helps build your credibility and revive them as your new prospecting leads for your product or services.
? Send reminder mails:
If you are about to launch a product, hosting a live webinar for this could be very beneficial to promote the product with your attendees. Launch – week webinars can be a great way to introduce your product and you can give them free content, sell products or programs.
? Set registration and attendee goals:
Webinars have become one an important content marketing strategy for customer engagement. Attendees of webinars are getting knowledge in different niches without any effort.
Once you have recognized these leads, nurture them with follow up through various modes like emails, phone calls, e-newsletters, postal mails, etc.
Try to attract customers by offering them something in return for registering and attending your webinar. You can run a contest related to the webinar using social media.
? Q&A sessions:
The best way to evaluate your topic is to conduct a live Q&A session. The audience gives their opinion about the topic you have selected and asks various related questions that will help you to create the perfect strategy for your webinar.
? Send an email:
? Allow time for Q&A: