Running a health or medical website used to mean buying a domain, uploading some articles, and waiting for search traffic. That model still works in most verticals. In healthcare, it has not worked for years. Google holds health publishers to standards that do not apply to general interest or commercial sites. A practice like
Lumine Dermatology & Laser Clinic needs to signal clinical authority across every page it publishes, not just the “About” section, because the algorithms deciding whether a result is safe to surface apply stricter criteria to medical content than to almost any other category.
That stricter category is YMYL: Your Money or Your Life. A page about a procedure such as
skin biopsy belongs in YMYL because a reader might make a real decision, seeking or delaying a test, based on what they read. Errors on a recipe blog carry low stakes. Errors on a cancer screening page do not. E-E-A-T, which stands for Experience, Expertise, Authoritativeness, and Trustworthiness, is the framework Google uses to evaluate whether a site meets the standard YMYL content requires.…
